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An explanation of why Google rewrites meta descriptions?

An explanation of why Google rewrites meta descriptions

 Google provides a detailed explanation of why algorithms for rewriting Google meta descriptions.

 Metalar's answer focused on how Google's algorithms are chosen when rewriting meta descriptions.  The question was specifically about the meta description on the homepage being rewritten on the Google search results pages (SERP) for branded search queries.  The publisher used the example "UK" as a modified brand name.

There is no mention in the question, so there is no way to address the publisher's issue directly.  But because er's answer is general, it provides an answer that gives some insight into why Google rewrites meta descriptions.

 So, we have the metadata description that is being executed on that particular page, even in Google, when our website appears, the metadata description is completely different.  And in some cases, if we are looking for our company.

Explains why rewriting causes meta causes
Before answering why Google rewrites meta descriptions, jj stated that he did not see specific search results for publishers and could not answer why this did not happen specifically for a query.

Reason 1: Improper use of meta descriptions now 

An explanation of why Google rewrites meta descriptions
An explanation of why Google rewrites meta descriptions


explains why Google's algorithm for rewriting meta description tags works:  In particular, sometimes when we see a bunch of keywords that are only stored in type.

But most importantly, the goal of rewriting that meta description is to say that it "doesn't seem useful to users."

One of the elements of the meta description

 element is that there should be only one meta description on each page.  Similarly for the title element, there should be only one title element per website.  Adding more than one title element creates invalid HTML.  Valid HTML, or HTML with minimal errors, helps ensure that web documents show as many site visitors as you want.

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